All work

Case study 01

A government platform for 3.5M+ residents - split into two experiences under one domain.

ROLE
Senior UX/UI Designer
CLIENT
Dubai Police GHQ
TIMELINE
6–8 Months
LIVE AT
dubaipolice.gov.ae ↗
Dubai Police website homepage - service search and five primary service tiles

Dubai Police website homepage - service search and five primary service tiles

01

The brief

Modernise a government platform that was forcing information and services through one fractured navigation.

02

The research

Four research streams.One defensible direction.

  • 01

    Analytics Audit

    6 months · 12 metrics

  • 02

    Global Benchmark

    8 portals · 12-criteria

  • 03

    Card Sorting

    21 participants · hybrid

  • 04

    Stakeholder Workshops

    3 sessions · 9 leads

Card-sort agreement matrix - 85.7% Personal Dashboard top · 71.4% Find Stations second
Card-sort agreement matrix - 85.7% Personal Dashboard top · 71.4% Find Stations second
Benchmark - guest vs. logged-in analysis across 8 global products
Benchmark - guest vs. logged-in analysis across 8 global products
Homepage wireframe prototype - ideation options and final outline
Homepage wireframe prototype - ideation options and final outline
Process board - analytics audit, content architecture and wireframes
Process board - analytics audit, content architecture and wireframes

03

Key design decision

One domain.Two experiences.

Government sites fail when they try to be everything at once. We split the platform in two, designed each half for its actual use case.

PART 01

Informative

/app/home

Browse · Learn · Explore

Informative - screen
PART 02

Service Portal

/app/services

Pay · Request · Report

Service Portal - screen

Now the operating standard for every Dubai Police digital product.

04

Flagship craft

Bilingual by default.Beyond text-flip.

  1. 01Mirrored - not flipped
  2. 02Type pairing across scripts
  3. 03Numerals follow context

05

The solution

What we shipped.

  • Smart pillar

    Surveillance + aerial units

  • Secure pillar

    Patrol · marine · school

  • Together pillar

    5 Smart Police Station types

  • Customer Centers

    Geolocation grid + map toggle

  • Media Hub

    Anchor nav + immersive viewer

  • Open Data

    Live crime + traffic dashboards

Dubai Police Website Redesign: shipped screen
Dubai Police Website Redesign: shipped screen

06

Outcome · 3 months post-launch

The numbers moved.

  • BOUNCE−40%

    Homepage bounce

  • TASK SUCCESS+115%

    Service portal task completion

  • DEFLECTION−22%

    Call-centre volume

* Indicative - pending publication of post-launch dashboard.

07

Reflection

In a multi-stakeholder government context, defensible user-backed evidence outweighs eloquent opinion every time.

A 90-minute card-sort method gave me cover to push the unpopular two-part split through.

Process artifacts
  • Card-sort matrix
  • IA tree
  • Citizen journey map
  • Component library

Next case study

02 · DUBAI POLICE

Fine Payment & Traffic Violations